January 28, 2004

Technology ROI Summit Keynote Speakers Announced

Baseline magazine, a Ziff Davis Media publication, and Nucleus Research, a leading research firm, announced today its lineup of keynote speakers for the Technology ROI Summit. Charles Feld, Executive Vice President at Electronic Data Systems, and Jeff Cohen, former CIO of JetBlue, are scheduled to deliver keynote addresses at the Technology ROI Summit, June 10, 2004, at the Warwick Hotel in New York City.

The all-day Technology ROI Summit will provide critical insight into the challenges and opportunities associated with deploying new technology solutions. In addition to the keynote addresses, four separate panel sessions will further enlighten IT executives on the following topics: getting funding for an IT project, improving productivity and operations efficiency, obtaining and retaining the most revenue, and effectively tracking results.

Charles Feld -- formerly the CIO at industry leaders Delta Airlines, Burlington Northern, and Frito-Lay and founder of the Feld Group -- is widely recognized for his visionary prowess in helping companies build technology infrastructures that deliver ROI. He will advise the attending executives on how to gain demonstrable returns from their technology investments and how to deploy those applications successfully in an address called "Getting IT Right."

Jeff Cohen, former CIO of JetBlue, is the founder of a development firm called Vertical Software Group. In his address, he will provide project leaders and managers direct insight into how innovative thinking can lead to clear competitive advantages. Cohen was instrumental in developing JetBlue systems that automated ticket sales and tagging of bags and even put live TVs in seatbacks. Cohen will deliver the keynote speech at the Technology ROI Awards luncheon at the Summit.

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