December 24, 2003
Smallbusinesscomputing: Local Advertising on the Net
News Clip: If you're a small business exclusively serving a local market, you probably think the Internet has little to offer as an advertising medium. And you may be right รณ for now.
But the Net is changing. Even if you can't take advantage of current online advertising opportunities, you should be aware of what's out there. And you definitely need to be aware of the new opportunities coming down the pike.
According to The Kelsey Group, a Princeton, N.J. market research firm, small and medium enterprises (SMEs) like yours spend about $22 billion a year on local advertising, much of it on Yellow Pages ads.
"There are a lot of dollars at stake," notes Kelsey Group analyst Greg Sterling.
That makes local SME advertisers very attractive to the Internet advertising industry, especially search engine companies with their paid search services and Internet Yellow Pages (IYP) firms. (full story)
Get Small Business Technology Report
Via Email Every Tuesday
What is Smallbiztechnology.com?
Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized busineses.
Subscribe to the Smallbiztechnology feed.
Recent Posts
- Online Marketing: Are Your Campaigns Under Control?
- Making the Move to a New Web Host Provider
- Online Backup So Many Viable Choices. Which One Is For You?
- Windows Home Server - For Home Based Businesses With Small Networks
- LinkedIn: It's Much More Powerful Than You Think
- Is Email Keeping You Down. An IBMer Skips Email for Social Tools
- Keep Your Laptop Bagged At the Airport: NEW TSA Rules
- As Gas Goe$ Up, Use Technology To Communicate
- Why Open Source Works, Tech Partners Are Essential and ERP Is a Must
- Data Ownership, Access and Location. It's A Mystery.
The Third Annual Small Business Summit 2008 was a smashing success. Check out the Summit site for what you missed. See the 2008 Summit presentations, video and photos!
Post a comment