December 11, 2003
Online advertising - it's going up, up, up
My spin:From my own experience, I KNOW that online advertising is increasing. 1) I'm getting an increasing number of queries about advertising on smallbiztechnology.com and 2) online advertising, if done properly can be a lower costing but more "bang for the buck" media to advertise in compared to TV, Radio, print.
News Clip: Information Week: Ad buyers continue to see the Internet as a viable way to promote their products and services. Spending on Internet ads during the third quarter approached an estimated $1.75 billion, the most spent since advertisers spent $1.77 billion two years earlier, according to a preliminary report issued this week by the Interactive Advertising Bureau and PricewaterhouseCoopers. Last quarter's spending soared 20% from a year earlier and 5% from the second quarter.
Tom Hyland, chairman of PricewaterhouseCoopers New Media Group, says the past quarter's growth demonstrates that the basic foundations of interactive advertising are built on a solid business model. The fundamentals of interactive advertising will further drive industry revenue higher, he says.
Third-quarter online ad-revenue figures were estimated by surveying and aggregating data from the top 15 online ad sellers. The results were then extrapolated to calculate the total estimated industry revenue figure. Actual third-quarter results will be reported along with actual fourth-quarter revenue early next year. (full story)
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