September 30, 2003
Forbes: Adventures In Dialing
NEW YORK - There's a reason that Nokia, the Finnish company with a flair for the design and marketing of mobile phones, is the market juggernaut that it is. It knows how to grab eyeballs.
Nokia, (nyse: NOK - news - people ) more than any other company in the mobile-phone business, has turned what used to be an uncommon purchase made maybe once every three or four years into an impulse buy. When teenagers around the world started gabbing into brightly colored wireless phones in the late 1990s, more often than not they were Nokia phones. (full story)
My spin: So, usability is important
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