August 22, 2003
Wired: Keywords: To Buy or Not to Buy
My spin: Keyword buying - it definitely can increase sales. But read this article for some problems that are starting to crop up.
News Clip: SAN JOSE, California -- Where once Internet advertisers obsessed over banner ads, these days the buzz is all about keywords.
Spurred by buying from small businesses, sellers of sponsored keyword results -- the paid links that pop up in response to specific search queries -- have seen their business surge over the last two years.
But as more merchants look to snap up the same keywords, search-engine experts say they also appear to be pushing up prices.
(full story)
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