July 23, 2003

SAP Gears Up Midsize Apparel Company for E-Commerce in Just Seven Weeks

My spin: SAP's going for small businesses and mid size businesses...it's got the large ones sealed up now it wants more.

News Clip: SILKEBORG, Denmark, July 23 /PRNewswire-FirstCall/ -- SAP AG today announced that Mascot International A/S (Mascot), a midsize Danish workwear company, successfully implemented the SAP(R) Internet Sales packaged solution in seven weeks. Designed for enterprises of all sizes, SAP Internet Sales provides a nimble e-commerce solution that is quick to implement, fully integrates with SAP R/3(R) and leverages the powerful e-commerce capabilities of mySAP(TM) Customer Relationship Management (mySAP CRM) without requiring a fully fledged CRM implementation. The solution is helping Mascot to turn the Internet into a profitable sales and interaction channel throughout its retail distributor network, to automate sales transaction processes and to lower total cost of sales and service.(full story)

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