July 30, 2003
MSNBC taps start-up for ad technology
My spin: Contextual based advertising is VERY powerful. If you are on a web page and reading about socks, it's not only neat but also relevant to see advertising about 'socks' to some degree. It's great for the reader and excellent for the advertiser. Yahoo, now has Overture. Google has itself. Both make a good deal of money. Microsoft - the other big guy, is now going to do something.
Cnet News Clip: MSNBC.com, Microsoft's online news venture with NBC, has inked a deal with a little-known start-up to place keyword-related advertisements on article pages, a sign that the software giant may plan to rely less on commercial-search partner Overture Services.
The Redmond, Wash.-based company said Tuesday that it is joining forces with WebRelevance, an 11-month-old company from Seattle, on ads for the news site. The start-up has developed technology that analyzes the content of a Web page, down to a handful of terms, in order to deliver an ad related to those keywords. (full story)
Recent Posts
- Sales Compensation: It's Not Something You Can Learn In School (Let Software Help)
- Why Are You Missing Out On Cost Per Click Advertising?
- Your Body and Notebooks: The Two Are Not Naturaly Made For Each Other
- NetBooks: Understand Before Buying To Save Disappointment Later
- Karen Mills Nominated as Barack Obama's SBA Head
- Are You Doing All You Can to Secure Customer Data?
- Search Engine Strategy: How Will Customers Find You in 2009?
- Hosted Applications: Integration, Feature Rich Applications Or Both: Zoho Speaks Out
- Gadget: Turn Your Cell Phone Into A WiFi Access Point
- Hold a Videoconference Inside Your Email
Get Small Business Technology Report
Via Email Every Tuesday
What is Smallbiztechnology.com?
Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized businesses.
Subscribe to the Smallbiztechnology RSS feed.
Join our Facebook Page.
Get cell phone Tweats (updates) via Twitter.
Updates Via Content via Avantgo!
The Foruth Annual Small Business Summit 2009 - 2008 rocked. Wait until February 3, 2009!
Post a comment