May 28, 2003
News Factor: Is 'CRM' a Dirty Word?
My spin: No - it's not a dirty word.
News Clip: CRM has become infamous for a collection of problems -- overspent budgets, integration snarls, sluggish user adoption -- that have plagued projects over the past several years. Have they tarnished the field's reputation irreparably? Perhaps not, according to some experts, but "CRM" may in fact be a dirty word for now...(full story)
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