May 12, 2003
News Factor: Cheap Customer-Service Thrills
My spin: Amen! Listen - technology is ONLY a tool. If the "humans" don't have their act together, technology is not going to help at all. In fact it may even make things worse!
News Clip: In the rush to deploy complex and expensive CRM systems, many companies have overlooked a variety of down-and-dirty techniques for improving customer service quickly and cheaply. Many have forgotten that some of the most effective moves cost very little. This special report presents customer relationship management techniques that deliver a big bang without busting anyone's budget.
(full story)
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