April 16, 2003
Technologymarketing.com: InfoWorld interview
My spin Technologymarketing.com had an interview with Kevin McKean, InfoWorlds CEO and editorial director. Here's some snipps from it:
1. InfoWorld will follow eWeek and switch from tabloid size to magazine format
2. A great share of advertising will be online instead of offline
3. Online is best for fast breaking stories, etc...but mags have a role for more in-depth analysis, product reviews, etc.
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