April 15, 2003
NY Times: E-Mail Is a Big Factor in Recovery
My spin Amen. This is a MUST read article and shows how large and small businesses can do SO much with email marketing - for so little.
News Clip: E-mail is proving to be "the most immediate vehicle you have to reach out to customers, to segment and communicate with customers in a relevant, compelling and timely manner," Mr. Harteveldt told industry suppliers at the Travel Commerce conference in New York earlier this month. (full story)
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