March 24, 2003
Technology Marketing: Cisco Acquisition Not Expected to Change Linksys Marketing
My spin CISCO would be absolutely brain dead to change something that was not broke.
News Clip: Cisco yesterday announced an agreement to acquire Linksys, the leading provider of home networking products. But, company officials suggest, there's not likely to be any great change in Linksys' successful marketing and branding strategy. (full story)
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