March 31, 2003
News.com: Gateway introduces one-click prices
My spin No one can accuse Gateway of not trying...but I hope it's not too late. In any case giving customers the bottom line price with no added $$$ tacked on is an excellent idea. I think Outpost.com does this too.
News Clip: The PC maker quietly launches a new strategy that markets its PCs at fixed prices that include shipping and often-requested peripherals such as monitors and CD burners. (full story)
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