March 25, 2003
Dell's printing stragey
My spin So, you want to know how it's going to work? According to Forbeshere's the plan:
The main challenge for Dell, which does not sell its products at retail, will be in getting customers to order all their replacement supplies online. To do this, this company has developed a so-called ink management system, software that measures ink and toner levels, gives users repeated warnings to order more and, when they choose to do so, routes them to a Dell order supplies Web page.
To entice customers, Dell will pay the cost of standard shipping. "If we do our jobs right, customers will take advantage of buying [supplies] early and they'll never have to require next business day delivery," says Greg Davis, director of sales and marketing. Customers are charged $3.95 for next day delivery. HP offers free standard shipping on orders of more than $250.
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