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February 3, 2003

Web services PR...


My spin: So who's the spin doctor that got a double whammy about web services - in the NY Times and in Cnet? (way to go) or was it a coincidence...? (I doubt it)

NY Times: Quietly, with no press release, Microsoft decided last month to change the name of its next major product. The new version of its software for running computer networks, which was long billed as Windows.Net Server 2003, will drop the ".Net" when it comes to market this spring.

The branding change furrowed many a knowledgeable brow in the computer industry. Bill Gates, Microsoft's chairman, had often said that.Net was a "bet-the-company strategy" for its flavor of Web services, a software technology intended to enable seamless machine-to-machine communication.

(full story)

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