January 27, 2003
NY Times: Editors and Lobbyists Wage High-Tech War Over Letters
My spin: If Lobbyists can use technology to further their respective messages, you can use technology to further your message with your customers. Read this for some ideas.
Newspapers and political organizations are engaged in technological one-upmanship over "AstroTurf" รณ letters to the editor that look like authentic grass-roots responses from readers but are not.
Groups like the Republican National Committee and Planned Parenthood are using Web sites and e-mail lists to help disseminate form letters to publications across the country. With a few keystrokes and mouse clicks, individuals can send preprogrammed letters under their own names to editors. Some Web sites even preselect local publications, depending on the person's ZIP code and address.
(full story)
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