November 9, 2002
SONY's business adv: solutions oriented - what a refreshing!
My spin:I've been hearing Sony's regular advertising on WCBS News Radio 88 here in NYC and it's refreshing to here this vendor's solutions based advertising. Most PC vendors tout how low cost their products are, what free bundles come with the product and even some features. But Sony's advertising, differing from the "traditional" give some interesting scenarios of how a business person is using a Sony PC and digital camera. For example, painter John Doe, snaps photos of a house and leaves copies of the photos on the front door of a house - with his contact information. Each photo has the house painted a different color!
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