November 6, 2002
News Factor: Yahoo's Surprising Success Strategy
My spin:Hmmm...as this article points out. Yahoo has very little to lose in its deal with SBC. Personally, I think it's a good idea and maybe Yahoo can partner with others, if the SBC deal was not an exclusive one.
Of all Yahoo's recent efforts to diversify its revenue base beyond advertising, the company's alliance with SBC to offer co-branded Internet service has raised the most eyebrows. Is Yahoo! on track with its new initiatives, or is it losing the focus that made it a force to be reckoned with in the online arena?
(full story)
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