November 20, 2002

Gateway Expands Managed PC Lineup - By Shrinking It

My spin:I doubt this one announcement will help Gateway, but I hope a series of positive innovations and changes, no matter how small will bring Gateway enough customers to not only survive, but thrive.

POWAY, Calif., Nov. 20 /PRNewswire-FirstCall/ -- Gateway, Inc. (NYSE: GTW) has introduced a new compact case option for the E-Series managed PCs for businesses and institutions with space constraints. The small form factor Gateway E-2000 and E-4000 PCs are 35 percent smaller than their micro tower equivalents, yet still provide the upgradeability, maintenance and expansion
benefits of larger desktop PCs.

(Photo: http://www.newscom.com/cgi-bin/prnh/20020930/LAM050LOGO )

"Now space-constrained customers such as banks, hospitals and call centers can enjoy the features of larger Gateway(R) PCs in a compact new design," said Matt Millen, Gateway vice president of small and medium business segments. "And we're considering more than just our customers' limited office real estate. We're also providing great value by breaking new price barriers and minimizing the total cost of ownership on our small form factor products." Gateway's anticipated growth of the small form factor arket is substantiated by the success of the all-in-one Gateway Profile 4 series. Once a small piece of the company's total desktop PC sales to business and institutional customers, Gateway Profile 4 sales have increased approximately four-fold since the product was launched in August of this year. Gateway also broke new ground in value and technology with the recent introduction of its
four-inch-thin Gateway digital TV and plasma display -- a compelling new way to share information in a variety of business settings including board rooms, reception areas and sales kiosks. (Full story)

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