November 11, 2002
Dell as Brand Name
My spin:Can Dell's brand name make it a success in peripherals as it has been in PC. OR do people purchase from Dell because of their low prices.
Dell is not a company that rests on its laurels. It has climbed back on top of the PC sales heap just a few months after the HP-Compaq merger displaced it, and it has extended its brand name into the printer and PDA markets to help drive its bottom line. Now, other manufacturers must respond to Dell's challenge -- and it will be a tough battle.
(full story)
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