October 17, 2002

PRINT-ON-DEMAND AUTHORS LIKE WRITING MORE THAN MARKETING

News Scan / NY Times: The boom in on-demand publishing began in the mid-1990s, allowing publishers to print books only when readers ordered them, and prompting Richard Tam, the founder of the Internet publishing company iUniverse, to proclaim: "We're serving notice that the rules in publishing have changed."
But although the rules of printing may have changed, the rules of marketing haven't, and print-on-demand (P.O.D.) books have not faired well in the marketplace. They are generally not reviewed, and Los Angeles Times book editor Steve Wasserman says, "Without question the scales are tilted in favor of traditional publishers. P.O.D. titles do not have the discriminating filter of editors and publishers. (full story)

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