August 28, 2002
Small-Business Owners Consult Multiple Sources Before Making Critical Business Decisions
SAN FRANCISCO, Aug. 28 /PRNewswire/ -- Small-business owners are turning to a variety of sources for advice before making critical business decisions. Many small-business owners continue to rely on their own judgment, but an increasing number are drawing upon a wide range of personal and professional resources before reaching a business decision. (full story)
My spin: And this is why tech vendors are reaching out to "influencers". If tech vendors can aggressively reach out and influence influencers to influence end users - in the end, they'll (the tech vendors) get a bigger bang for the buck than traditional marketing. Of course influencing influencers takes more time and effort than advertising but I think the long term results are more profitable.
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