July 10, 2002
Getting SMEs to your event...... depends on finding a speaker who can do this.
From: Warrillow Weekly :
Some small business marketers try to reach their customers and prospects using event marketing, such as seminars or speaking engagements. This tactic can be extremely successful - if you get the right speaker. (full story)
My spin:Believe me at PC EXPO...I drew in a CROWD. Speaking for 3 days for about 7 hours was a strain on my voice, but so necessary and crucial in revving up and drawing in crowds and giving exposure to my booth partners.
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