June 10, 2002
Apple Adjusts Its Ads, Retailing To Draw In Windows Converts
WSJ: Apple Computer Inc. is thinking "different" about how to tackle a world dominated by Microsoft Corp.'s Windows software.
The Cupertino, Calif., company, a niche computer player with its proprietary Macintosh software and hardware, is taking a more combative attitude toward an industry filled with Windows-based computers. In a sign of its new approach, Apple is planning some changes to its chain of retail stores and is readying an online education effort, all to target potential "switchers" -- computer users who might be coaxed into abandoning Windows PCs in favor of Apple's Macintosh machines. (get the full story - requires a subscription) (or read the NY Times version for free)
My spin:I wonder how many people really have switched from Mac to Windows.....
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