May 22, 2002
Yahoo's Cross Selling Feature - more money for it's Yahoo Store Vendor's
Yahoo recently launched a new feature on Yahoo Stores called Yahoo! Cross-Sell. Using Cross-Sell, Yahoo! merchants can present relevant, targeted offers that encourage shoppers to add more items to their cart. For example, if you are selling flashlights, when a customer goes through the purchasing process, a note would appear asking the customer if they also might be interested in batteries.
I always like things that small merchants can do , to bring in more sales and do what "the big boys do". Cross-Selling, if done correctly (you've got to combine the right products together) can bring a nice increase in sales to one's online (or offline) business.
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