January 18, 2002
Gateway sells services (online training, tech support, Web site and e-commerce ) on retail stores shelves in Gateway stores
"When it comes to purchasing something intangible like a service, customerstell us they want to talk to someone in person and see demonstrationsof the service -- in essence, to see and touch what they're buying,"said Jim Jones, vice president of segment marketing at Gateway. "Ourstores give people the opportunity to do all of that, and packaging servicesin this manner complements their technology buying experience."
My spin:This strategy MAY make things easier for customes - they can pick up a box and buy someTHING. I find it easier to buy something when you can hold it and compare it in your hand. Also when you buy something it FEELS good to walk out of the store with what you bought in your hand. I wish Gateway all the best.
Recent Posts
- Sales Compensation: It's Not Something You Can Learn In School (Let Software Help)
- Why Are You Missing Out On Cost Per Click Advertising?
- Your Body and Notebooks: The Two Are Not Naturaly Made For Each Other
- NetBooks: Understand Before Buying To Save Disappointment Later
- Karen Mills Nominated as Barack Obama's SBA Head
- Are You Doing All You Can to Secure Customer Data?
- Search Engine Strategy: How Will Customers Find You in 2009?
- Hosted Applications: Integration, Feature Rich Applications Or Both: Zoho Speaks Out
- Gadget: Turn Your Cell Phone Into A WiFi Access Point
- Hold a Videoconference Inside Your Email
Get Small Business Technology Report
Via Email Every Tuesday
What is Smallbiztechnology.com?
Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized businesses.
Subscribe to the Smallbiztechnology RSS feed.
Join our Facebook Page.
Get cell phone Tweats (updates) via Twitter.
Updates Via Content via Avantgo!
The Foruth Annual Small Business Summit 2009 - 2008 rocked. Wait until February 3, 2009!
Post a comment