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January 18, 2002
Gateway sells services (online training, tech support, Web site and e-commerce ) on retail stores shelves in Gateway stores
"When it comes to purchasing something intangible like a service, customerstell us they want to talk to someone in person and see demonstrationsof the service -- in essence, to see and touch what they're buying,"said Jim Jones, vice president of segment marketing at Gateway. "Ourstores give people the opportunity to do all of that, and packaging servicesin this manner complements their technology buying experience."
My spin:This strategy MAY make things easier for customes - they can pick up a box and buy someTHING. I find it easier to buy something when you can hold it and compare it in your hand. Also when you buy something it FEELS good to walk out of the store with what you bought in your hand. I wish Gateway all the best.
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