Skip to main content

January 18, 2002

Gateway sells services (online training, tech support, Web site and e-commerce ) on retail stores shelves in Gateway stores

"When it comes to purchasing something intangible like a service, customerstell us they want to talk to someone in person and see demonstrationsof the service -- in essence, to see and touch what they're buying,"said Jim Jones, vice president of segment marketing at Gateway. "Ourstores give people the opportunity to do all of that, and packaging servicesin this manner complements their technology buying experience."

My spin:This strategy MAY make things easier for customes - they can pick up a box and buy someTHING. I find it easier to buy something when you can hold it and compare it in your hand. Also when you buy something it FEELS good to walk out of the store with what you bought in your hand. I wish Gateway all the best.

0 comments

Post a comment

What is Smallbiztechnology.com?

Smallbiztechnology.com helps small-medium sized businesses strategically use technology as a tool to grow their businesses and provides news, articles, discussion boards, resources, analysis & events for the owners of small to medium sized businesses.

Subscribe to the Smallbiztechnology RSS feed.

Join our Facebook Page.

Get cell phone Tweats (updates) via Twitter.

Updates Via Content via Avantgo!