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May 14, 2008

Spam: The New Security Threat

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As security administrators and end users adopt new measures to resolve security threats, the bad guys - as usual - are creating new and innovative ways to attack.

According to the latest Internet Security Threat Report released by Symantec, these new attacks are primarily targeting the end user (i.e., your employees) instead of the computer or network directly.

Phishing and brand jacking (spoofing the identity of a known company or brand) attempts are increasing, with two basic objectives -
1. tricking the user into sharing confidential personal data such as bank account and personal identity information, which is then used to commit fraudulent acts.
2. getting the user to open an email that will open the door to the company’s network and data for viruses, Trojans and malware.

The attackers use different methods of getting the information from users. One method that is becoming more well known is directing users to a fake website and tricking them into entering account numbers, passwords and other personal info. Another is to modify the way a user sees a familiar web page, fooling them into thinking all is normal with their transaction. Some secretly install keystroke logging programs that can capture usernames, passwords, and other sensitive personal and company information.

Since the target is shifting from the IT department's domain to the general employee population, education is key to preventing an attack. The Symantec report includes suggestions on policies and communication to help protect your organization.

Laura Leites, Assistant Editor, Smallbiztechnology.com

tags: phishing, security, symantec | 0 comments

May 14, 2008

Office Suites: Microsoft, OpenSource and the 80/20 Rule

By James Gaskin

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Do you like to save money? I strongly recommend individuals and small companies trying to save money take a serious look at OpenOffice. Too many companies automatically pay hundreds of dollars to install Microsoft Office on every computer. Go to OpenOffice.org and learn more about this free (as in no money needed, period) office productivity suite.

Let me stress this is a money issue, not a features, usability, or security issue. Well, maybe a little bit security, since OpenOffice doesn't support the inter-application macros and scripts that MS Office does, there are fewer security holes for hackers to jump through. But the primary issue here is money: you can get 99 percent of what you need in an office productivity suite with OpenOffice for free. OpenOffice will not make you smarter, thinner, or a better writer, but it will keep coins in your pocket.

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tags: James Gaskin, microsoft office, openoffice | 0 comments

May 14, 2008

Turn Your Mobile Device Into A Vault

jumpvault.jpgIt's a pretty sick feeling when you reach for your Blackberry, PDA or flash drive and it's not in the pocket where you're sure you put it. Losing a portable device containing confidential files or data can be a disaster if it falls into (or is swiped by) the wrong hands.


A new software from JumpVault promises to safeguard vital information if your device is lost or stolen. Files are stored in a "secure container", using the latest 256 bit encryption technology and password protection. If your mobile device or flash drive is accidentally lost or stolen, your files and folders will be inaccessible by an unauthorized user.

“JumpVault actually transforms an ordinary USB flash or mobile device such as a BlackBerry into a secure virtual container,” says Steve White, co-founder of Georgia-based QuickVault,Inc., which created JumpVault. “It’s password-protected and offers the option for meta data logging to track movement of mobile data files.”

The company says JumpVault fully protects information on any mobile storage device with internal flash memory—no matter the file size or type. The product also functions as a backup unit for laptops and workstations often overlooked by enterprise business continuity and disaster recovery programs.
That means contracts, proposals, business plans, personal documents, confidential documents, spreadsheets and legal documents can be protected on mobile storage devices.

The Sarbanes Oxley, Payment Card Industry (PCI), US Health Insurance Accountability and Portability Act (HIPPA) mandate by law that record holders safeguard certain types of information. JumpVault’s unique data loss prevention features protect mobile data from unauthorized access or disclosure.

JumpVault is fully contained on the USB-enabled mobile storage device and operates across a variety of computer operating systems including Windows, Vista, and MAC.

The software allows you to restore files that have been lost, corrupted or erased from the mobile device. There is also an optional remote security feature that completely disables the mobile device so that the "vault" can't be opened at all.

Laura Leites, Assistant Editor, Smallbiztechnology.com

tags: jumpvault, mobile, security | 0 comments

May 13, 2008

Happy Birthday Laplink! Get a $50 gift.

happybirthday.jpgWow...Laplink (leader in data file sharing between computers) celebrates its 25th Birthday. To celebrate they've put a nice deal together.


Laplink is offering a free copy of PCmover today only to everyone who visits their web site. No purchase necessary, no strings attached, and no gimmicks.

PCmover automatically moves selected files, folders, settings, and even applications from an old PC to a new one. It's the #1 selling migration product and is widely regarded as the best migration solution available. PCmover is even recommended by the official magazines for Windows XP and Vista.

The normal price for a download of PCmover is $50, but for one day only it's completely free. Sometimes you might get a cup of coffee free, but not a $50 - but then, not every day is Laplink's 25th birthday.

tags: data, file transfer, laplink, migration | 0 comments

May 13, 2008

Convincing Management to Pay for A Web Site Update

Many of you are small business owners, so you are "management". However, for those of you who are managers and need to convince a business owner or someone else to invest in updating your web site, Marketingsherpa offers some great advice.

Many small business owners know that their web site is important, however, with so many things on their mind and so many ways money must be allocated they might need some "convincing" that the webs site is indeed a priority.

The three steps you should do are:


  • Step #1. Conduct a third-party site diagnostic

  • Step #2. Identify quick fixes with big benefits

  • Step #3. Monitor results

  • Step #4. Present findings to management

Step number 2 is critical. You might be tempted to go with a HUGE fix that takes some time and more money. But if you can find a few quick fixes that will generate big results, you'll be better off.

Dave Ramsey gives the same advice for getting out of credit card debt - start with the credit cards that have a low balance.

tags: web site | 0 comments

May 13, 2008

Want to be a smarter marketer? Check out 60 Second Marketer.com

Beth Silver, Doubet Consulting

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As a marketer of small businesses, I am eager to stay abreast of the latest news and ideas related to marketing and business. The more aware I am of the marketplace the greater an asset I believe I am to my clients. But, when Mike Wittenstein of Storyminers sent an email to MENG (a networking organization to which we both belong) about the 60 Second Marketer, I could not believe I had not come across it earlier. The brand’s promise— to make me a little smarter in a minute—is one I couldn’t pass up.

The 60 Second Marketer is an online video magazine for busy marketing executives who want to stay current on the latest news and techniques related to marketing. It’s great-the site has a video library of 60 second (thus the name) tutorials on the latest trends in marketing.

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tags: 60secondmarketer, Beth Silver, marketing, video | 0 comments

May 13, 2008

Beyond Traditional Web Sites. Opportunities for Marketing Your Business

I'm a huge proponent that every business owner should have their own web site. A well designed web site and domain name. After this, an email newsletter and blog would be additional communication tools to definitely invest in.

However, it's clear that building a web site or more is simply not what every business can do. Frankly, I don't know why when in fact many web hosts enable you to CALL them to build your web site.

Another option, for busy small business owners is to create a webcard. Smalltown.com has a platform to enable you to get an online presence that focuses on your local geographic location.

For under $100 a year and in under 10 minutes, a local advertiser, can create a Webcard listing that includes all the pertinent information found on a website, including video links and even coupons, and can use that Webcard listing URL as a mini-website to promote their business. Webcard listings are even indexed by search engines like Google and Yahoo!

You can check out a sample webcard of Sibby's Cupcakery in San Mateo, California here.

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tags: blog, email newsletter, smalltown, web site | 1 comments

May 12, 2008

Lookin' for An Electronic Payment Solution That's Not PayPal

money-coins.jpgI've used PayPal for years and like it. It's fast and pretty easy to use. However, the great thing about a capitalism and private business is that it fosters creativity and competition. One of these solutions, competing head on with PayPal, is PaySimple and their newest solution is PaySimple 2.0.


Users have the ability to electronically collect payments via eCheck/ACH or credit card as well as pay their vendors via those channels in one user-friendly, convenient system. Payments can be made as one-time or scheduled recurring transactions, all at the merchant’s discretion and convenience. Schedules can be easily updated, multiple payment types can be used, and all communications with customers and vendors can be automated and customized.

Like PayPal, PaySimple has a number of useful tools. You can create buttons and links to add to your web site, so your customers can go to your web site to pay you. If you're a merchant, you can use PaySimple to invoice customers, and make it very easy for them to pay.

What I really like about PayPal, is that there are no upfront fees - one time or otherwise. With PaySimple there is a monthly maintenance fee and a one time setup fee.

tags: electronic payments, paypal, paysimple | 0 comments

May 12, 2008

Powerful Forms Give Your Web Site Spunk and Better Data Entry Features

If you are not using forms on your web site you are missing out on a great way to accept information from your web site visitors. If the form you are using is very basic, you're further missing out on very, very powerful and easy to use features if you have not checked out a new service - Frevvo Live Forms.

Using Frevvo, if you have a field (say email) that must be filled in, the submit button won't even display if that data has not been entered. Try to do this on your own. It's pretty tough. Maybe you have a date field...guess what Frevvo gives you a cool pop-up calendar with which your web users can select a date from a calendar./

Frevvo's competition includes online databases such as Intuit's QuickBase, DabbleDB and Trackvia.

Based on the video I saw, Frevvo's quit powerful and feature rich. If your web site is a tool you use to collect information, I highly suggest you give Frevvo a try. Maybe you want some calculations or business rules followed - Frevvo can handle this as well.

tags: dabbledb, database, frevvo, quickbase, trackvia | 0 comments

May 11, 2008

Small Business Technology Super Stars

Out of the hundreds of thousands of true small businesses (a word I first heard of from NetBooks founder) there is a chasm in how they use technology as a tool to not only grow their business, but also to superbly serve their customers.

Take a "traditional" book store web site, compared to Amazon.com - night and day difference.

Dell and the National Federation of Independent Business have an annual award to find companies in the US that are the most innovative in their use of technology. Frank Muehleman, vice president and general manager of Dell Small and Medium Business at Dell said, "These companies are applying technology in innovative ways to break new ground and raise the bar. We’re proud to recognize their success and help tell their stories.”

The 10 finalists will be narrowed down to one US finalist by September. So who are the 10 winning finalist?

Read the rest of the story

tags: dell, general, nfib | 1 comments

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Technology Guide!
Technology Solutions for Growing Business (2004)

2008 version, new content, fresh deisgn coming soon...

The Third Annual Small Business Summit 2008 was a smashing success. Check out the Summit site for what you missed. In a few weeks we'll be adding Summit presentations, video and photos!

Small Business Summit 2008